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Month: March 2018

Marketing to the Well-Informed Consumer

March 16, 2018March 26, 2018 Tom McKinley Leave a comment

Customers in our day and age are spoiled with access to information, largely as a result of the internet — which can make the tasks of the salesman, and also the marketer, much more challenging than before.

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Perfectionism: A Self-Destructive Philosophy

March 16, 2018March 16, 2018 Tom McKinley Leave a comment

We often confuse “doing your best” with being perfect – denying the simple fact that perfection is not part of the human experience.

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Fighting anxiety, one of our worst enemies

March 6, 2018March 26, 2018 Tom McKinley Leave a comment

  I have written about Worrying in earlier posts, but Anxiety is a much deeper issue. Anxiety involves the physiological and psychological aspects related to the primal concept of fear, and is an inborn condition. Those who suffer from anxiety have minds that look for, and find, something to fear. They are in a perpetual […]

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